Your step-by-step guide to a successful trade fair participation

After receiving your signed main exhibitor or co-exhibitor application, we will send you an admission letter.

It contains your access data for our Online Service Center (OSC) - the place where you can book most services that lead you to success: Stand construction, wall graphics and electricity, only to name a few.

Media Entry and Co-Exhibitor

Upload and amend your data for the online and printed exhibitor directories and the SMM app at the online shop for media in the Online Service Center.

Online Service Center

Our official and only partner for catalogue and media entries as well as digital marketing is NEUREUTER FAIR MEDIA GmbH.

Do you have questions regarding your media entry? Please contact NEUREUTER FAIR MEDIA GmbH:

Send e-mail

Register your co-exhibitors easily via our Online Service Center.

Online Service Center

Invite your customers

As an exhibitor, you have the opportunity to invite your customers to visit SMM. You have the option of giving your customers free admission with an invitation code. Or you can send your customers voucher codes for reduced admission, which is free of charge for you as an exhibitor.

Order your invitation codes and customer vouchers in our Online Service Center.

Online Service Center

Please contact us with any questions.

Send e-mail

Increase your visibility

In just a few steps you can create individual banners for integration into your website, your social media communication or your e-mail signature.

To Banner Generator

Does your company use LinkedIn as a communication channel? Let‘s benefit from joint activities then! On our SMM LinkedIn profile, we provide all relevant news and information about the upcoming SMM and are connected to a large part of the maritime community. Use our social media reach and inform our SMM followers about updates on your trade fair participation!

Here's how it works: Whenever you post on LinkedIn about an exciting topic related to your company taking part at SMM 2024, use the two hashtags #SMMfair and #DrivingTheMaritimeTransition in your posting text and tag us @SMM Hamburg.

Your posts - and therefore your information and products - will become visible to everyone interested in content related to SMM. This way, you can get awareness for your business within the maritime community even before the SMM has begun!

SMM Hamburg at LinkedIn

We would be happy to publish your innovations that you will present at SMM 2024 in our communication in advance.

Please contact us:

Nele Bruns
PR Manager

Send e-mail


Phone: 040 - 3569-2439

Expand your brand’s presence through our sponsorship opportunities. We would be happy to support you with a range of measures that will help you reach your target group without wastage.

Discover sponsorship opportunities

Take the chance to increase the visibility of your company and take part in the themed routes aimed at your specific products and services.

Five routes group the participating exhibitors according to their specific focus:

  • Digitalization
  • Environment
  • Maritime security and defense
  • Career
  • Passenger shipping

More about theme routes

Contribute to the Open Stage (Hall B2.OG) with an informative session or lecture. An excellent opportunity to reach potential customers exclusively.

Registration takes place via the Online Service Center.

The registration deadline is June 30, 2024.


Online Service Center

More about speaker slots

Service bookings and standbuilding

Please use the Seatrade Europe Online Service Center (OSC) and order your desired services and stand equipment as soon as possible. 

The current prices are valid until 5th August 2024. For orders received later, an express surcharge of 20% applies. 

Online Service Center

Have you thought of everything? You can find the entire catalogue of our bookable services here:

Overview services

All deadlines of the order dates can be seen here:

Deadlines

Your free quota of digital exhibitor passes will be made available to you in the Exhibitor Ticket Shop for downloading to your smartphone, for example. We recommend that you personalize your exhibitor passes and then make them available to your employees by e-mail from the Exhibitor Ticket Shop, e.g. as mobile exhibitor passes for smartphones.

You can access exhibitor passes via the Online Service Center (OSC) (>Book your services >Exhibitor ticket shop >Exhibitor passes).

Online Service Center

Please note only exhibitor with an exhibitor pass have an early access to the fair ground.

The employee has changed, and you need to change the exhibitor pass?

This is of course possible:

  • Please send an e-mail to ausstellerservice@hamburg-messe.de.
  • Subject: Event / Hall / Stand number / Change of exhibitor pass
  • Attach the PDF of the exhibitor pass with the incorrect data to the e-mail (you can download this from your exhibitor ticket shop).
  • Enter the correct name and the corresponding e-mail address.

You will then receive a corrected PDF by e-mail.

Please remember to take care of your applications and approvals regarding your stand construction (e.g. booth height approval or approval of multi-storey exhibition stands). This is the direct way to the respective forms.

Applications & approvals

Your exhibition space is without stand construction.

Visit the stand construction portal of Hamburg Messe und Congress. It offers stand construction options for every need. After reviewing the offers, you may place your order using the service booking shop (provided you have been admitted to the event and received your access information). Once you have placed your order, you will receive a message from the stand construction company including a design drawing of your stand.

Stand construction portal of Hamburg Messe und Congress

Please order the required flooring and your stand partition walls at the Online Service Center (OSC):

Online Service Center

Make sure that you order your waste disposal until 06th August 2024 here:

Online Service Center

Every exhibitor is obliged by the Conditions of Participation and the Technical Guidelines to avoid and dispose of waste. Therefore, please order your required waste bags or roll containers in advance at the Online Service Center (OSC). Waste deposited in front of the stands will be disposed of before and during the event for a fee.

A surcharge of 20% per m³ or part thereof will be levied for valuable/raw materials that have not been declared and/or remain in the hall after you have left your stand. Hazardous waste will be disposed of at cost.

The set-up and dismantling times can be found here:

Set-up and dismantling times

Please pay attention to the traffic guide and delivery information:

Parking and traffic

No construction or dismantling passes are required for the construction and dismantling periods. Access to the Hamburg Messe exhibition grounds during the set-up and dismantling periods is via a cash deposit arrangement (see traffic guide).

Organize an exhibitor event like a pro

Press conference, stand party or workshop: Exhibitor events taking place during SMM on the premises of Hamburg Messe will be listed. Register exhibitor events here:

Registration exhibitor events

You are welcome to organise a stand party at your stand during or outside the official SMM opening hours. During the opening hours, between 17:00 and 18:00, you can organise the stand party free of charge as part of the "Afterwork Warm Up".

If you would like to celebrate with your visitors after 18:00, please use the Online Service Centre to register your stand party. From 19:00, your stand party will be subject to a charge.

We would like to point out that the party may only take place in your exhibition area. The surrounding aisles may not be blocked with furniture by you or your guests.

Your guests and service providers require admission tickets or exhibitor passes to gain access to the exhibition halls. Guests who do not enter the exhibition grounds until after the trade fair has closed will require an invitation for your party, a sample of which should be sent to messetechnik(at)hamburg-messe(dot)de with the subject "Stand party".

When making your plans, please note that your party can start at 5:00 p.m. at the earliest and end at midnight at the latest. If you want to play music, you are required to notify GEMA.

Here you will find all the important forms for your party:

Online Service Center

Questionnaire on music use (PDF)

Are you still looking for a conference room for your seminar, press conference or business appointment?

Please contact Ms. Carola Tepper, she will inform you about the availabilities.

Send e-mail

More about conference rooms

Mark your calendar

To complete programme 2024

 

Monday,  02.09.

Tuesday, 03.09

Wednesday, 04.09.

Thursday, 05.09.

Friday, 06.09.

SMM Welcome Reception

International Maritime Museum

Opening

Room Chicago

gmec

10:15 a.m. - 12:00 p.m.

1:10 p.m. - 3:30 p.m.

Hall A4: Green Stage

 

MS&D

10:30 a.m. - 12:00 p.m.

2:10 p.m. - 4:20 p.m.

Hall B6: Digital & Security Stage

MS&D

10:30 a.m. - 11:30 a.m.

12:00 a.m. - 1:15 p.m.

Hall B6: Digital & Security Stage

 

Stage Sessions

Hall A4: Green Stage

 

Maritime Future Summit

10:30 a.m. - 11:15 a.m.
1:15 p.m. - 2:00 p.m.
3:05 p.m. - 3:50 p.m.

Hall B6: Digital & Security Stage

Offshore Dialogue

11:00 a.m. - 12:00 a.m.

2:00 p.m. - 3:00 p.m.

Hall B2.OG: Open Stage

 

Career Forum

Hall B2.OG: Open Stage

 

Speakers Slots

Hall B2.OG: Open Stage

Start-ups@SMM

Hall B6: Digital & Security Stage

Career Forum

Hall B2.OG: Open Stage

Stage Sessions

Hall A4: Green Stage

Stage Sessions

Hall B5: Cruise & Ferry Stage

 

Speakers Slots

Hall B2.OG: Open Stage

 

Stage Sessions

Hall A4: Green Stage

 

Stage Sessions

Hall B5: Cruise & Ferry Stage

Stage Sessions

Hall B6: Digital & Security Stage

Stage Sessions

Hall B5: Cruise & Ferry Stage

 

Speaker Slots

Hall B2.OG: Open Stage

 

Stage Sessions

Hall B6: Digital & Security Stage

TradeWinds Shipowners Forum

2:00 p.m. - 6:00 p.m.

Room Chicago

 

Start-up Pitches

Hall B6: Digital & Security Stage

Stage Sessions

Hall B5: Cruise & Ferry Stage

 

 

Wine o’clock

5:30 p.m. - 7:00 p.m.

Hall A4: Green Stage

Wine o’clock

5:30 p.m. - 7:00 p.m.

Hall A4: Green Stage

 

Stage Sessions

Hall B6: Digital & Security Stage

 

Wine o’clock

5:30 p.m. - 7:00 p.m.

Hall B5: Cruise & Ferry Stage

Wine o’clock

5:30 p.m. - 7:00 p.m.

Hall B5: Cruise & Ferry Stage

Young Shipping After Work

5:30 p.m. - 7:00 p.m.

Hall B2.OG: Open Stage

Wine o’clock

5:30 p.m. - 7:00 p.m.

Hall B6: Digital & Security Stage

Wine o’clock

5:30 p.m. - 7:00 p.m.

Hall B6: Digital & Security Stage

Marine Interiors After Work

5:30 p.m. - 7:00 p.m.

Hall B5: Cruise & Ferry Stage

 

 

Wine o’clock

5:30 p.m. - 7:00 p.m.

Hall B6: Digital & Security Stage

You are cordially invited:

Our networking format "Wine o'clock" transforms the transition stages in halls A4, B2.EG, B5 and B6 on Tuesday, Wednesday and Thursday from 5:30 p.m. to 7:00 p.m a relaxed and communicative meeting place to exchange ideas with experts from the maritime industry. We look forward to meeting you as an exhibitor at SMM from Tuesday to Thursday!

Arrival to the exhibition center

All information about your arrival

Adress

Hamburg Messe und Congress GmbH
Messeplatz 1
20357 Hamburg

Travel by car


Travel by public transportation

Stations in walking distance

  • Dammtor (S2, S5), East Entrance
  • Sternschanze (S2, S5, U3), Central Entrance / West Entrance
  • Messehallen (U2), South Entrance, Central Entrance
  • Stephansplatz (U1), East Entrance
     

More about travel by public transportation


Air travel

By taxi or other means of transport from the airport to the exhibition centre

The taxi ride from the airport to the fair takes about 20 minutes and costs about 30 - 35 €. There is no fixed taxi price. To get back to the airport, you should allow enough time during rush hours or change to public transport.

Besides taxis there are also FreeNow, Uber and Moia.

 

Airport shuttle

  • A regular bus shuttle runs between Hamburg Airport and the exhibition halls.
  • You can get tickets for the shuttle on the bus.
  • The cost of one trip is EUR 10. Card and cash payments are possible.


More about air travel

 

There are about 100 hotels of all price categories and standards within walking distance of the Hamburg Messe site.

More about overnight stay