Theme routes

Theme rou­tes...

Would you like to increase the visibility of your company at SMM and be more easily found by trade visitors who are interested in your offer? Then simply use our popular theme routes for visitors, in which exhibitors appear according to their specific products and services focus: digitialisation, environment, maritime security and defence, career and passenger shipping.

NEW: as an exhibitor of one of the joint stand areas Start-ups@SMM you will be listed in the Start-up Route.

Participating exhibitors are marked with a matching icon in the online exhibitor directory, in the visitor guide and in the app. As a practical guide for trade visitors, the theme routes guide potential new customers to your stand. In addition, trade visitors can compile list of favorites in the online exhibitor directory and conveniently arrange appointments with you.

Join the theme routes and direct more visitors to your stand. From May on, exhibitors are able to book their entries in the online shop for trade fair media.

 ... so that trade visitors can find you even better!



Neele Bohland

Exhibition Manager

Halls B2.EG, B2.OG, B3.EG, B4.EG, B4.OG, B8