SMM Connect

The smart Event & Networking Platform

Everything for a connected trade fair experience

SMM Connect complements the physical trade fair with digital features, making preparation, organisation, and follow-up more efficient.

The platform is available as desktop version now, offering all key information in one place – for a truly successful trade fair experience.

The SMM app is expected to be available in the app stores from the end of July – offering all the features of SMM Connect, anytime, anywhere.

Start networking now

How access works

Who has access to SMM Connect?

  • Company contacts listed in “My Portal”
  • Exhibitors with a valid exhibitor pass (including access to the platform)
  • Trade visitors with a valid ticket

To log in to SMM Connect, please use the email address registered in My Portal or the one you provided when collecting your exhibitor pass or purchasing your ticket.

  1. FAQs
  2. Onboarding for exhibitors

Benefits at a glance

Digital networking

  • Connect before, during, and after the event via chat, appointment scheduling, virtual rooms, and AI-powered matchmaking.
  • QR code scanning and export functions ensure quick contact.

 

Personalised planning

  • Individual profiles with interest details enable AI-based recommendations for exhibitors, programme highlights, and content.
  • Favourites lists, event calendars, and ticket display make organisation easier.

 

Optimal orientation

  • Online exhibitor directory, interactive hall plans, and event calendar for easy navigation.

 

Features for exhibitors

Ausstellende und Besucher unterhalten sich im Start-up Bereich. Es sind einige Bildschirme zu sehen.

Backoffice & Team-Management

  • Invite team members, assign roles and coordinate collaboration.

  • Leads can be processed, qualified, shared and exported jointly.

  • Appointments can be created on behalf of the company and the visibility of contact persons on the company profile can be flexibly controlled.

Aufnahme von einem Austeller und zwei Besucher im Gespräch.

Lead generation & qualification

  • All interactions – badge scans, contact requests, appointment bookings – are recorded centrally.

  • With Lead Scan Team and Lead Scan Plus, you can collect leads, add notes and qualify contacts together.

  • The data is exported as CSV or Excel files for further processing in your own CRM system.

Aufnahme auf der Vogelperspektive der Messe.

Statistics & Insights

Valuable insights into profile performance:

  • How many visitors viewed the company profile?

  • Via which touchpoints?

  • Which content generated the most interest?

– for targeted follow-up.

 

  1. Go to SMM Connect now

FAQs SMM Connect

FAQs for exhibitors

Find all the key information about Connect for exhibitors here!

  1. Onboarding for exhibitors