SMM Connect

The smart Event & Networking Platform

Everything for a connected trade fair experience

SMM Connect complements the physical trade fair with digital features, making preparation, organization, and follow-up more efficient.

The platform will be available as desktop version and mobile app timely before the fair, offering all key information in one place – for a truly successful trade fair experience.

Benefits at a glance

Digital networking

  • Connect before, during, and after the event via chat, appointment scheduling, virtual rooms, and AI-powered matchmaking.
  • QR code scanning and export functions ensure quick contact.

 

Personalized planning

  • Individual profiles with interest details enable AI-based recommendations for exhibitors, program highlights, and content.
  • Favorites lists, event calendars, and ticket display make organization easier.

 

Optimal orientation

  • Online exhibitor directory, interactive hall plans, and event calendar for easy navigation.

 

How access works

Exhibitors with a valid exhibitor pass with access to the platform and trade visitors with a valid ticket automatically have access to SMM Connect.

The email address used in the ticket shop when redeeming the code for an exhibitor pass or buying visitor tickets serves as your login.

  1. FAQs

Features for exhibitors

Ausstellende und Besucher unterhalten sich im Start-up Bereich. Es sind einige Bildschirme zu sehen.

Backoffice & Team-Management

  • Invite team members, assign roles and coordinate collaboration.

  • Leads can be processed, qualified, shared and exported jointly.

  • Appointments can be created on behalf of the company and the visibility of contact persons on the company profile can be flexibly controlled.

Aufnahme von einem Austeller und zwei Besucher im Gespräch.

Lead generation & qualification

  • All interactions – badge scans, contact requests, appointment bookings – are recorded centrally.

  • With Lead Scan Team and Lead Scan Plus, you can collect leads, add notes and qualify contacts together.

  • The data is exported as CSV or Excel files for further processing in your own CRM system.

Aufnahme auf der Vogelperspektive der Messe.

Statistics & Insights

Valuable insights into profile performance:

  • How many visitors viewed the company profile?

  • Via which touchpoints?

  • Which content generated the most interest?

– for targeted follow-up.

 

FAQs SMM Connect

FAQs SMM Connect for exhibitors