Tickets & invitations
SMM ticket shop
You can find the right tickets for your visit to the trade fair at the SMM ticket shop. If you have an invitation code, you can easily redeem your ticket here as well.
For a fast, convenient and environmentally friendly journey, every SMM visitor ticket purchased via the online ticket shop includes a return journey in second class on the A-F rings of the Hamburg public transport network hvv.
New in 2026
SMM ConnectThe new event and networking platform SMM Connect complements the physical trade fair with digital features, making preparation, organization, and follow-up more efficient.
Your ticket will also grant you access to networking and matchmaking at SMM Connect.
Price for trade visitors
4-Day Ticket
Valid from 10:00 am for entry on all days during the trade fair
159 €
1-Day Ticket
Valid from 10:00 for a single entry on
Tue. 1, Wed. 2 or Thu. 3 September 202689 €
Friday Ticket
Valid from 10:00 on
Fri. 4 September 202639 €
Reduced Prices
For pupils, students, trainees, accompanying teachers and severely disabled people. Corresponding authorizations must be presented on site.
1-Day Ticket (reduced price)
Valid from 10:00 am for a single entry on
Tue. 1 or Wed. 2 September 202620 €
2-Day Ticket
(free of charge)
Valid from 10:00 am for entry on
Thu. 3 and Fri. 4 September 20260 €
Opening hours
Tue – Thu 10 – 18
Fri 10 – 16
Address
Hamburg Messe und Congress GmbH
Messeplatz 1
20357 Hamburg
Entrances
Central Entrance (Messeplatz)
East Entrance (Bei den Kirchhöfen)
South Entrance (Karolinenstrasse)
West Entrance (Lagerstrasse)