Marketing package for SMM 2024

Our contribution to your success

Reinforce your presence at SMM by effective marketing activities. We can provide various advertising materials, some free and others on payment – simply request and use. For admission ticket vouchers, online advertising materials and printed matter – take a look and see what is best suited to your own advertising approach.

  • Increase your visibility – communicate through print media as well as our website, apps and digital signage
  • Increase your reach and attention of visitors
  • Free WIFI in the halls for visitors ensures retrievability of your digital information in the online exhibitor directory 

Scope of services of the Marketing Package

Your visitor planning centre

  • Exhibitor directory digital via website and app with optimized search function for ideal findability of the exhibitors through:
    • Comprehensive digital company profile (contact details, social media icons, website)
    • 2 digital product descriptions
    • 2 keyword assignments in online exhibitor directory
    • 1 entry category listing
    • 1 entry brand listing
    • Synchronization and export of your exhibitor favorites (APP & Website-Feature)
    • Lead tracking for exhibitors and visitors incl. export function (APP)
    • Electronic ticket in smartphone to be used for admission and lead tracking (APP)
  • Exhibitor directory via print: Company name, hall/ booth

Invitation management

Online tool for ordering visitor invitations including evaluation of redeemed tickets and trade fair visits.

Free WIFI for visitors in the halls

Basis for successful business. Thanks to the free WIFI and app or mobile website, visitors can find exhibitors quickly and directly.


Advertising in the catalogue and on the web

International trade fair and congress communications.
Conceptual, substantial, and contemporary.
NEUREUTER FAIR MEDIA (NFM) offers tailor-made, cross-media communication services for planning, implementation, marketing and post-processing of online and print media.

We distinguish ourselves through comprehensive methodical knowledge and first-class competence in the trade fair branch, allowing us to offer fair organizers today a complete spectrum of products associated with progressive trade fair communication – always keeping our clients’ varying needs, business models, and opportunities for success in mind.

Office Essen
Westendstraße 1
45143 Essen / Germany
Phone: +49 201 36547 - 300 / 304
Fax: +49 201 36547 - 325

 E-Mail Website


[Translate to EN:] Hamburg Messe Außenwerbung

Advertising Space

You want to expand your presence and stand out clearly from your competitors?

We offer spectacular indoor and outdoor advertising in the foyer and throughout the exhibition grounds. With advertising, such as flags, mega posters, digital signage and outdoor banners you can draw a lot of attention to your stand.

Franke Dauerwerbung
GmbH + Co. KG

Oliver Franke
Arena-Straße 1
40474 Düsseldorf

Phone: + 49 211 435 37 34
Fax: + 49 211 470 89 12

E-Mail Website


SMM Daily News

Make the most of your time at SMM and book an advert in one of the daily SMM publications:

Watch out for untrustworthy exhibitor directory offers

We are currently observing that more and more letters are being sent to our exhibitors from publishers of unofficial exhibitor directories offering entries in these sub-standard online directories. However, the letters hide long-term payment obligations in the small print. Don't be irritated by this and do not reply to these letters.

Further information on this and what you should do if you receive such a registration offer can be found on the AUMA website (Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e. V.).

Warning about dubious address brokers

Dubious companies are currently trying to sell exhibitor and visitor lists at our trade fairs as well as entries in trade fair directories. Sometimes the logos of our events are even used illegally.

Hamburg Messe und Congress GmbH (HMC) never passes on its exhibitor and visitor contact lists to third parties without express consent and has no business relationship whatsoever with these providers.

Our official partner for catalog and media entries as well as digital marketing is NEUREUTER FAIR MEDIA GmbH. All official service partners of the HMC can be found here.