It's SMMart to discover Hamburg!

According to "Economist Intelligence", "Lonely Planet" and the "New York Times", Hamburg ranks among the world's top ten destinations. Here are just a few reasons for this....

Elphilharmonie in Hamburg

Inaugurated in January 2017, the magnificent construction is considered to be the new landmark of the city. Sitting enthroned on a former storage building, the Elbphilharmonie marks the western tip of the HafenCity and attracts worldwide attention among music and architecture enthusiasts. Underneath its glass facade and wave-like rooftop it comprises two concert halls, a luxurious hotel and luxurious residential apartments.

The Elbphilharmonie Plaza, a public area that extends around the whole building, serves as a junction between the old warehouse and the glass structure. At 37 meters above sea level, visitors of the Plaza enjoy a breathtaking 360° view of the city and the harbour. If your SMM schedule allows some time for sightseeing, the Elbphilharmonie should rank in first place.

UNESCO-site Speicherstadt

Welcome to the world’s largest harbour warehouse complex: Speicherstadt  (lit. warehouse city) belongs to the historic landmarks of Hamburg and proudly bears the title of Germany’s 40th UNESCO World Heritage Site. On an area of 260,000 square metres, the picturesque neo-gothic brick architecture from the late 19th century makes for a fascinating contrast to the modern steel-and-glass buildings. 

Originally built as a free economic zone, the Speicherstadt still comprises many warehouses, but has become more and more popular for its variety of leisure activities. Tourists and locals are equally enthusiastic about coffee or tea tasting facilities, for example the coffee museum Burg or the tee merchant Wasserschloss. You can spend hours at the entertainment sites like Hamburg Dungeon, which shows typical historical stories and scenes of Hamburg on an exciting walkthrough, the International Maritime Museum, showing 3,000 years of maritime history and modern research or the Miniatur Wunderland, which features the world’s largest model railway running through laboriously crafted replicas of cities and countryside areas. 

The Speicherstadt’s network of streets, canals and bridges can be experienced best by foot. Simply get off the U3 underground train at the Baumwall station and go for a stroll on the brand-new promenade at the Elbe to visit the Elbphilharmonie platform for free. Afterwards, you can head towards the Speicherstadt to discover the site with its numerous coffee shops, restaurants, museums and other attractions.

Port of Hamburg

The port is one of the reasons why people from all over the world fall in love with this city. This is where the heart of Hamburg beats - and we'll tell you where to feel the pulse the most.

Starting from St. Pauli Landungsbrücken, Barkassen (launches) bring you to the most exciting places - from the Speicherstadt UNESCO Site and the stunning Elbphilharmonie concert hall to the enormous docks and container terminals. Also, on specialised bus tours, you can easily reach parts of the port area that not everyone has access to. At the museum harbour in Neumühlen/Övelgönne, it gets even more exclusive. We highly recommend that you set off on the historic steam-powered icebreaker Stettin for a three-hour round trip on Friday evening, 7 September, after SMM.

You are also welcome aboard spectacular museum ships, such as the three-master Rickmer Rickmers or the Cap San Diego, the world's largest seaworthy museum cargo vessel. Why not spend the night aboard? The lightship hotel makes it possible. Once used as a navigational mark for the shipping off the British coast, today it offers space for eating, drinking, celebrating and sleeping.

Only a few steps away from the lightship, you can enjoy true Hamburg lifestyle in the Block Bräu. The restaurant offers daily fresh brewed beer and delicious regional specialities - with a magnificent panoramic view of the harbour. If you feel more like chill-out, drinks and music, just head to Strand Pauli Beach Club next door.

On Sunday, a Hamburg classic awaits you: early in the morning, party people and early risers meet at the Hamburg fish market. Around the traditional fish auction hall you will experience the vociferous show performances of the eccentric fish sellers – and then relax with a walk down the Elbe River to the Strandperle, one of the most popular meeting points on Hamburg’s beautiful city beach. At the latest, you too will lose your heart to Hamburg here

stage of Disneys Lion King - Musical in Hamburg

If your family is joining you on your trip to Hamburg, or if you are interested in two or three hours of marvellous entertainment, then we have a special recommendation for you. Hamburg is the musical capital of Germany. It's here where you will experience some of the Disneys`s greatest successes like The Lion King, Aladdin and Mary Poppins, or new Broadway hits like Kinky Boots.

Hamburg is so exciting that it even has its very own musical: Heiße Ecke (Hot Corner), which introduces you to the wonderful, loveable and fascinating world of lovers and losers in Hamburg's world-famous red light district.

Couple goes shopping in the Street of Neuer Wall in Hamburg City

Did you know that the Hamburg Messe location is surrounded by some of the city’s hippest districts? Leaving the South Entrance to SMM, you literally step into a premier spot for trendy and alternative lifestyles: the Caroline Quarter. Small streets filled with extraordinary designer and vintage fashion boutiques, cosy cafés, as well as hip bars and restaurants. From the West Entrance, you will discover the Schanze – very popular with hipsters and creative people.

If the upmarket style is more to your taste, famous shopping galleries offer choices like nowhere else. For example Hamburger Meile, Europe’s longest shopping centre with 150 shops, cafés and restaurants. Or take a walk to Alsterhaus, a six-storey premium department store with an innovative and luxurious selection of goods and designer fashion, located right at the Inner Alster Lake in the heart of the city. Only some steps away from Alsterhaus is where you will find Europa Passage with more than 120 shops on five floors and a food court with cafés and restaurants.


From Caroline Quarter and Schanze to the city’s central shopping destinations like Jungfernstieg, Neuer Wall and Mönckebergstraße – Hamburg offers a lot of style, for both large and small budgets.

Find out more about shopping in Hamburg

View from a rooftop bar in Hamburg city

Hamburg’s rooftop bars belong to the most spectacular locations for private and business conversations. It’s here, where you can enjoy breath-taking panoramic views of the city and high-class selections of drinks and snacks. Right around the corner of SMM, the Radisson Blu Hotel welcomes you to its Weinbar 26 at 118 meters above the ground – Hamburg’s highest wine bar. Close to the Reeperbahn and the harbour, the East Hotel receives its guests in Clouds Heaven’s Nest, the second highest rooftop bar in Hamburg. Also fantastic views of the harbour are offered in The Tower Bar of the Hotel Hafen Hamburg and the 20up of the Empire Riverside Hotel. Other than the River Elbe and its harbour, also Hamburg’s central lake, the Alster, allows picturesque views, especially from the Campari Lounge on top of The George Hotel.

Find out more about Hamburg's rooftop bars

View of a lighthouse and beach chairs on the North Sea beach

Your visit to SMM can easily be combined with a trip to the coast or to one of the idyllic islands in the Northern or Baltic Sea. Belonging to Hamburg, the island Neuwerk is a very popular destination for the locals. You can reach it via ferries and, depending on the tide, by foot or by horse-drawn carriages. Neuwerk is part of the Wadden Sea, a World Heritage Site spanning from the Dutch coastal zone way north to the Danish coast and covering about 14,900 square kilometers of coastal areas like salt marshes, tidal flats, sandbanks and islands that form a natural barrier between the North Sea and the Wadden Sea, a paradise for birds and seals. From Hamburg, it only takes 1,5 to 2 hours by car or public transport to reach the city of Büsum, which is famous for its shrimps, and hop on board of a shrimp fishing vessel for an unforgettable and delicious fishing trip.

In case you’re more interested in beaches, then you should head for the Baltic coast. With hardly any tide and calm waters, the Baltic coast lets you enjoy white sandy and natural stony beaches, steep rugged cliffs, peaceful bays and beautiful islands like Fehmarn, that instantly put you in holiday mode. Another option for your weekend trip would be to visit the picturesque coastal cities of Lübeck, Wismaror Rostock. Like Hamburg, they bear the name Hansestadt, which tracks back to the Hanse, a medieval league of merchants and towns that engaged in free trade.

Find out more about trips to the sea

Water light show in Planten un Blomen park Hamburg

Vis-à-vis the Central and the East Entrance to SMM, you have access to the famous green heart of Hamburg: Planten un Blomen (‘Plants and Flowers’ in Low German). Stretching over 450,000 square metres, the park lives up to its name and offers a gorgeous recreation area with manicured flower beds, herb gardens, idyllic ponds, tropical greenhouses and a classic Japanese garden, the largest of its kind in Europe.

The water light shows with music by the park’s lake each day are a highlight: the half-hour light show with coloured fountains and regularly changing music programme takes place every night at 10 pm. A cosy blanket and a bottle of wine are all you need for the right amount of romance.

Whether you want to take a short time out during the day or go for a walk in the evening: Planten un Blomen will recharge you with green energy and entertain you with fascinating sparkling fountains.

Find out more about Planten un Blomen







Hamburg Hafencity
Hamburg Hafencity
Port of Hamburg
Port of Hamburg
Hamburg Landungsbrücken
UNESCO world heritage Speicherstadt
Hamburg Speicherstadt Blue Port Festival
Hamburg Beach