Here's how you let trade visitors find you even better

Would you like to increase the visibility of your company at SMM and be more easily found by trade visitors who are interested in your offer? Then simply use our popular theme routes for visitors, in which exhibitors appear according to their specific focus: digitialisation, environment, maritime security and defence, career and passenger shipping.

Participating exhibitors are marked with a matching icon in the exhibitor catalog, in the online exhibitor directory, in the visitor guide and in the app. As a practical guide for trade visitors, the theme routes guide potential new customers to your stand. In addition, trade visitors can compile list of favorites in the online exhibitor directory and conveniently arrange appointments with you.

Join the theme routes and direct more visitors to your stand! From May on, admitted exhibitors are able to book their entries in the online shop for trade fair media.

Cruise & Ferry Route

Systematically more visitors at your stand: Suppliers of ship technology in the entire spectrum from the machine room to the bridge as well as suppliers and service providers in the areas of interior equipment & technology, interior design, galley, restaurant and bar equipment & hospitality have the option of booking their entry in the Cruise & Ferry Route. As one of five theme routes, it makes it easier for trade visitors to better find relevant exhibitors. A simple and efficient measure to support your lead management.

In addition to their entries in the exhibitor catalog, online exhibitor directory, visitor guide and app, the companies participating in the Cruise & Ferry Route are marked with the purple icon of the Cruise & Ferry Route. Trade visitors can compile a personal list of favorites online and conveniently arrange appointments with you in the run-up to the trade fair.

Join the Cruise & Ferry Route! As an admitted exhibitor, you can book your entry from May on via the online shop for trade fair media.

Cruise & Ferry Route

Digital Route

Systematically more visitors at your stand: Providers of innovative digital products and services have the option of booking their entry in the Digital Route. As one of five theme routes, it makes it easier for trade visitors to better find relevant exhibitors. A simple and efficient measure to support your lead management.

In addition to their entries in the exhibitor catalog, online exhibitor directory, visitor guide and app, the companies participating in the Digital Route are marked with the blue icon of the Digital Route. Trade visitors can compile a personal list of favorites online and conveniently arrange appointments with you in the run-up to the trade fair.

Join the Digital Route! As an admitted exhibitor, you can book your entry from May on via the online shop for trade fair media.

Green Route

Systematically more visitors at your stand: Providers of environmentally friendly powertrain technologies, solutions for reducing emissions or other systems to combat marine pollution of innovative digital products and services have the option of booking their entry in the Green Route. As one of five theme routes, it makes it easier for trade visitors to better find relevant exhibitors. A simple and efficient measure to support your lead management.

In addition to their entries in the exhibitor catalog, online exhibitor directory, visitor guide and app, the companies participating in the Green Route are marked with the green icon of the Green Route. Trade visitors can compile a personal list of favorites online and conveniently arrange appointments with you in the run-up to the trade fair.

Join the Green Route! As an admitted exhibitor, you can book your entry from May on via the online shop for trade fair media.

Green Route

Job Route

Would you like to inform qualified specialists and young professionals directly at your stand about interesting career paths in your company? Then use the opportunity to book your entry in the Job Route. As one of five theme routes, it makes it easier for trade visitors to better find exhibitors with attractive professional perspectives. A simple and efficient measure to support your recruiting.

In addition to their entries in the exhibitor catalog, online exhibitor directory, visitor guide and app, the companies participating in the Job Route are marked with the orange icon of the Job Route. Potential applicants can compile a personal list of favorites online and conveniently arrange appointments with you in the run-up to the trade fair.

Join the Job Route! As an admitted exhibitor, you can book your entry from May on via the online shop for trade fair media.

Job Route

Security & Defence Route

Systematically more visitors at your stand: Providers of security-oriented products and services for military or dual-use applications or for use in civil shipping have the option of booking their entry in the Security & Defence Route. As one of five theme routes, it makes it easier for trade visitors to better find relevant exhibitors. A simple and efficient measure to support your lead management.

In addition to their entries in the exhibitor catalog, online exhibitor directory, visitor guide and app, the companies participating in the Security & Defence Route are marked with the grey icon of the Security & Defence Route. Trade visitors can compile a personal list of favorites online and conveniently arrange appointments with you in the run-up to the trade fair.

Join the Security & Defence Route! As an admitted exhibitor, you can book your entry from May on via the online shop for trade fair media.

Security & Defence Route