This is where we answer frequently asked questions
If you have a question which is not answered here, please contact our Service Centre by phone or e-mail.
FAQs SMM 2021
SMM will take place, either as a hybrid or as a digital trade event. It is important for the maritime industry to be visible in February 2021. We are vigorously driving the development of hybrid and digital services for all those who are unable to attend our event in Hamburg personally at the beginning of next year due to the international travel restrictions. As announced earlier, we will communicate by the beginning of November at the latest what the format of the fair will be so all participants have enough time to plan. We will be delighted to welcome you to the first major gathering of the maritime industry in the year 2021.
As a matter of principle, HMC bases all of its rules and guidelines on the City of Hamburg's "HmbSARS-CoV-2-EindämmungsVO" ordinance as last amended, and coordinates its measures with the relevant exhibitor advisory board and industry associations. Our Health & Safety Guidelines define a clear set of rules exhibitors can rely on. In addition, we want to create a framework that provides some room to maneuvre wherever possible. Our hygiene strategy has been tried and testen successfully at a recent trade fair in our exhibition halls.
A number of travel restrictions are in place at this time. Prospective participants from countries that are subject to travel restrictions will receive an appropriate notification ahead of the trade fair. All individuals arriving from high-risk areas according to the definition of the Robert Koch Institute, the German government's public health centre, are subject to the provisions of the HmbSARS-CoV-2-EindämmungsVO ordinance, Section 35 which stipulate a two-week quarantine. Furthermore, visitors from countries affected by travel restrictions may use our digital services and interact with the fair digitally.
For up-to-date information on travel restrictions please go to:
(For the English version in PDF format please go to the bottom of the page in the English Archive.)
Based on our Health & Safety Guidelines, SMM 2021 will use the same exhibition spaces as in 2018 with the exeption of Halls A5 and B8 while reducing the number of participants (including visitors and exhibitors) by roughly 30per cent. All in all we are expecting around 60,000 participants, spread evenly across the four days of the trade fair. This will make it easier to comply with the social distancing rules. It will also account for any potential travel restrictions. In addition, we are pushing the development of hybrid and digital services for all those who are unable to attend our event in Hamburg in February 2021.
Yes, we do offer various articles through our Online Service Centre (OSC). Susan Biba will gladly advise you personally by telephone at +4940-35697575 or by e-mail at ausstellerservice(at)hamburg-messe(dot)de.
HMC will register each and every participant in the event. Furthermore, every exhibitor is requested to document all contacts at their stand. HMC recommends the use of the Lead Tracking feature of the SMM app which is available free of charge. The app interlinks with the general registration system and will run on most smartphones.
In essence, yes. However, if an exhibitor prefers an alternative system and can demonstrate that is functionally equivalent, HMC may deviate from this rule.
Yes, it is necessary to capture the data of all stand visitors who interact with the stand staff or with other visitors. However, it is not necessary to record the data of someone who only stops by to pick up some information leaflets.
To document visitor contact information, our SMM app interlinks with our participant database. Each contact is captured by scanning the QR code on the participant’s trade fair badge. Most smartphones running on an Android or iOS operating system can be used to scan QR codes.
Yes, you may order water supply and drain lines as well as basins, boilers et cetera through the OSC for a fee.
The applicable safety regulations do not allow setting up any rooms of this type for SMM 2021. However, HMC will review proposals for individual solutions.
To meet the legal requirements, everybody has to make an extra effort. The participation fees for SMM 2021 will remain unchanged.
We reserve the right to extend the opening hours if necessary, depending on the way attendance evolves. Adjusting the opening hours may be required so all expected visitors will be able to attend SMM.
In that case we will have to make the appropriate changes since HMC strictly complies with the applicable ordinances issued by the State and City of Hamburg
HMC will announce potential, temporary hall closures through the loudspeaker system, its on-site staff and the SMM smartphone app.
Your contacts at HMC are available to answer all your questions and help you plan for your trade fair participation. To the extent possible, hall occupancy and booked stand locations will remain unchanged, and the supporting programme will take place as planned. We expect the trade fair to run its normal course over the four days as scheduled, but we reserve the right to adjust the duration of the event if deemed appropriate.
On the basis of the current city ordinance to combat the coronavirus pandemic, Hamburg Messe und Congress GmbH has developed Health and Safety Guidelines. For further information please go here.
Yes. However, If you wish to cancel your participation in SMM 2021 because of the Health and Safety Guidelines sent out in mid-October 2020, you may notify us in writing by e-mail until the 30th of October 2020. You will then receive a 100per cent refund of the participation fee, the AUMA fee, and the fee for the marketing package. Please send us your banking information to: receivables(at)hamburg-messe(dot)de. The same applies if you wish to downsize your stand area. If the trade fair is cancelled in response to new rules issued by the State and City of Hamburg, exhibitors will likewise receive a 100per cent refund of the participation fee, the AUMA fee, and the fee for the marketing package.
Your admission, including the access information and placement, will remain in effect. No further action is required on the exhibitor’s part since the existing agreement remains in force in case of a postponement of the event.
If you wish to cancel your participation in SMM from 2 until 5 February 2021 because of the Health and Safety Guidelines sent out in mid-October 2020, you may notify us in writing by e-mail until the 30th of October 2020. You will then receive a 100per cent refund of the participation fee, the AUMA fee, and the fee for the marketing package. A similar policy will apply in the event you wish to downsize your exhibition stand area.
The reduced VAT only applies to events held during the year 2020.
If you wish to cancel your participation in SMM 2021 because of the Health and Safety Guidelines sent out in mid-October 2020, you may notify us in writing by e-mail until the 30th of October 2020. You will then receive a 100per cent refund of the participation fee, the AUMA fee, and the fee for the marketing package. A similar policy will apply in the event you wish to downsize your exhibition stand area.
To stay in contact also with your clients and your potential clients, who are not able to travel to Hamburg, we offer you a digital package free of charge. In accordance with your currently booked space, you will receive the appropriate digital package.
At the beginning of November we will inform you if SMM 2021 will be hybrid or completely digital. In case the event will be completely digital, you can buy your assigned digital package or upgrade it at your own costs.
No legal claims may be derived from the information contained in this overview. We shall not be held liable for any errors or omissions. Revised 20-10-2020