Hamburg Messe digital services

Our contribution to your success

Hamburg Messe's media services lets you get in touch with visitors not only during but before the event. Placing your personal business card in the exhibitor directory will extend your reach and enable you to attract the right visitors. Whether through Smart Matching, LeadTracking, or our visitor management tool, Hamburg Messe's digital services helps exhibitors increase the visibility of their products and services while providing a cost-effective and efficient way to organise their trade fair participation.

Scope of services of the Marketing Package

Generate more leads – the easy and efficient way

Nourish existing customer relationships, generate leads, or simply order exhibitor ID cards: The Exhibitor Ticketshop lets exhibitors find out ahead of time how many of their invitations have had positive responses, and plan visitor capacity for their exhibition stand.

OSC Login

Your visitor planning centre

It is your faithful assistant and planning tool: With more than 100,000 online users and a print run of 40,000 copies, it gives exhibitors coverage and visibility, both before and during the event. As an exhibitor at SMM your package includes assignment to one product/service category, as well as one tag, five free search terms, a comprehensive company profile including contact information and your expo stand number, plus two detailed product descriptions.

Winning Contacts

Providing a personalised trade fair experience for visitors, and comprehensive information for exhibitors, Hamburg Messe’s Online Matchmaking service gives visitors personalised recommendations while helping exhibitors obtain more information about their leads, both during and after the event.


Extended reach before and during the event

At the 2020 SMM we will again provide a mobile app for your smartphone. It provides you with an ideal way to prepare your visit at the leading international maritime trade fair, allowing you to search the product and service listings and exhibitor directory of SMM Hamburg 2018 with ease.

2020 SMM App

Improve visitor visibility

With a video wall, point-of-sale screens and interactive information totems, Hamburg Messe supports exhibitors with ideal, attention-grabbing devices to enhance communication with visitors.

The video wall at the central entrance alone will reach one third of fair visitors.


Free visitor WLAN

Basis for successful business. Thanks to WLAN and app or mobile website, visitors can find exhibitors quickly and directly.

Hamburg Messe provides free WLAN for all trade fair visitors.


Secure your place at the fair – quickly and directly

Whether you are a seasoned trade fair participant or a first-time exhibitor, the Online Service Centre (OSC) is your single point of access for all bookings and services relevant to your presence at the expo. Update information, request services, or make enquiries – the Hamburg Messe OSC, which is constantly being upgraded, allows you to manage your trade fair participation easily and efficiently.

OSC Login

Advertising in the catalogue and on the web

Strengthen your appearance

Use our official partner for media entries in the exhibitor directory and on the Internet:

A. Sutter Fair Business GmbH
//// Medien für Messen

Bottroper Straße 20
45141 Essen
 +49 201-52353-509
 +49 201-52353-2505



[Translate to EN:] A. Sutter Fair Business


Use our LeadTracking service to optimise your lead management

Focus fully on the conversation – and import visitor information automatically through our LeadTracking service. Notes, search terms and assessments allow you to prioritise visitors, and thanks to the integrated export feature and interfaces with common CRM systems, trade fair follow-up is easier than ever.

Explanation video Hamburg Messe LeadTracking

Advertising Space

You want to expand your presence and stand out clearly from your competitors?

We offer spectacular indoor and outdoor advertising in the foyer and throughout the exhibition grounds. With advertising, such as flags, mega posters and outdoor banners you can draw a lot of attention to your stand.

Franke Dauerwerbung
GmbH + Co. KG

Oliver Franke
Arena-Straße 1
40474 Düsseldorf

 + 49 211 435 37 34
+ 49 211 470 89 12

[Translate to EN:] Hamburg Messe Außenwerbung

Exhibitor News

Be a part of the Exhibitor News and provide advance information on innovations, trends and new products to be presented by your company at SMM. Your news will appear in the online press service of SMM, in the online exhibitor directory, and in the SMM app.


Would you like to appeal to more than 50,000 international visitors at SMM, and draw their attention directly to your products and/or services? Then you can obtain a campaign licence from us. 

Any questions? Our Partner Dauerwerbung Franke is happy to give you individual advice on all your products.