Theme routes – here’s how you let trade visitors find you even better

Would you like to increase the visibility of your company at SMM and be more easily found by trade visitors who are interested in your offer? Then simply use our popular theme routes for visitors, in which exhibitors appear according to their specific focus: digitialisation, environment, maritime security and defence, career and passenger shipping.

Participating exhibitors are marked with a matching icon in the exhibitor catalog, in the online exhibitor directory, in the visitor guide and in the app. As a practical guide for trade visitors, the theme routes guide potential new customers to your stand. In addition, trade visitors can compile list of favorites in the online exhibitor directory and conveniently arrange appointments with you.

Join the theme routes and direct more visitors to your stand! From May on, admitted exhibitors are able to book their entries in the online shop for trade fair media.